Can we end the phrase “next-gen console war”? Honestly…there isn’t any war between the Xbox One and PlayStation 4. And even if there was, you, the buyer of either console, aren’t a part of it. No console will “fail”. Neither system needs you to help sell it or cheerlead for it. Microsoft and Sony don’t need your help. They each have huge budgets and professionals to help get the word out and sell their products.